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We were honoured to have been invited by the Export Council of Australia to contribute an article about ASEAN for their International Business Trader, Winter 2017 edition.  Our feature article “Right Approach to the Massive ASEAN Opportunity” discusses the opportunity that ASEAN represents, identifies the key challenges and shares some learnings on what we think is the right approach to engaging and doing business in the region.  A full version of the article can found here.